A unique, super-compact five-door Sport Utility Vehicle (SUV) that does not conform to conventional car designs is off to a bright start.
Launched in New Zealand on January 28, soon after its international debut, the new 1.2 litre Suzuki Ignis is already exceeding Japanese sales targets by 60 percent. International demand for small crossover city SUVs has grown rapidly in recent years, and the arrival of Suzuki’s new baby makes a real point of difference.
“The Ignis is unlike anything else in the market and, as the only super-compact SUV, it is taller than traditional compact cars,” said Gary Collins, General Manager of Marketing for Suzuki New Zealand. “While 150 mm shorter than the popular Swift, the versatile Ignis has the same wheelbase and is 85 mm higher. In fact, it is taller than all rival sized small cars.”
“At the same time, the generous 180 mm ground clearance is similar to our larger Vitara, and the ease of entry, good visibility and tight 4.7 metre turning circle will appeal to buyers,” he said. “Offering the design and space benefits of an SUV, it is better than traditional compact hatchbacks.”
The front doors have three position opening and the rear doors two position opening to help facilitate access to the interior in tight parking situations. Load space is greater than rivals and, with the second row of seats folded down; the car offers an impressive total of 1,100 litres of space.
Collins says Ignis is expected the car to be a strong performer because of its value proposition, unique looks and flexible customisation options. With bespoke looks, character interior and a compelling price, the Ignis is predicted to raise the profile of Suzuki in New Zealand.
He believed the new Japanese built model would appeal to returning Suzuki owners as well as attracting conquest sales. Suzuki is targeting in excess of 800 Ignis sales in New Zealand this year.
“Like the Swift, the Ignis has the ‘X’ factor and is also highly practical and thrifty. This is the first Suzuki in New Zealand to feature the latest Dual jet engine that enables the manual Ignis to return the best fuel economy in the class,” said Collins.
Weighing about the same as a Lotus Elise sports car, the bantamweight Ignis boasts the best power to weight ratio in class.
Buyers will warm to the lofty interior space as well as the excellent subdued levels of noise, vibration and harshness (NVH).
While the Ignis may be classed as a rare compact SUV that is perfectly at home in city and urban environments, it is also a relaxed and comfortable open road cruiser, with a comfortable ride.
Ignis is Latin for “fire” which seems appropriate given the bright colours available and the extravert accessory packages allowing a high degree of personalisation. The contrasting White and Black interior with either Orange or Titanium interior door handles and gear surrounds also express the model’s sense of style and individuality.
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